Brand: Physical activity product solutions for early childhood development. Established 1995.
Projects: Rebranding identity, photography, catalog production, and website. Create a look that is active, fun and friendly, that promotes high-quality products for Pre-K. Brand redesign launched 2016
Creative, Design, & Photography Direction
Catalog - 260-page catalog in production 3 times per year adding new products, corrections and updated photography needs.
Catalog - Mission to create a clean, impactful cover that presents brand and reinforce key brand advantages and unique product guarantee to customers.
New Product Category - Created new design and photography for new STEAM category of products.
Redesigned - Playgrounds category to show high-dollar items larger, highlight play events, and re-organized specifications tables.
Website - Create a clean looking, online shopping experience. High-quality, standardized web images showcase ALL products available.
Brand Guidelines - Standardization is key