Brand: Fitness brand focused on the needs of personal trainers, fitness instructors, and facility managers. Launched in 2007.
Projects: Logo Redesign, Catalog Production/Design. Photography
Creative, Design, & Photography Direction
Catalog Design and Production
Catalog - 128-page catalog in production 3 times per year adding new products, corrections and updated photography needs.
Spreads - Clean, consistent, easy to shop, ‘Get-it-in-a-glance’ catalog presentations. Excellent-quality product photography that showcases product features and benefits, and allows for quick comparisons. Model photos that show products in use.
WEBSITE & DIGITAL GRAPHICS
Website - Create a clean looking, online shopping experience. High-quality, standardized web images showcase ALL products available.
BRAND GUIDELINES
Brand Guidelines - Standardization is key