As Creative Director, I was responsible for::
Leading brand management and visual identity across the organization
Establishing graphic and style direction for all creative output
Overseeing digital marketing creative, including email and online advertising
Directing website design, UX, and ongoing updates
Defining photography standards and leading photo production
Managing the concept, design, and production of a 600-page catalog
Developing trade show environments and supporting marketing materials
Website - Create a clean looking, online shopping experience. High-quality, standardized web images showcase ALL products available.
Catalog - 650+ Page catalog produced 3 times annually. multiple versions and pricing for various markets and customer segments.
“Our objective was always to create the easiest-to-shop catalog experience for users and highlighting proprietary products that are ‘Only From Gopher’.”
Brand Guidelines
Brand Guidelines - Standardization is key
