Website - Create a clean looking, online shopping experience. High-quality, standardized web images showcase ALL products available.
Brand Guidelines - Standardization is key
As Creative Director for this business, responsibilities included:
Brand Management
Graphics and style direction
All digital marketing graphics
Email marketing campaigns
Website design
Online Advertising
Photography standards and photo production
600-page catalog production
Trade show and marketing materials
Catalog - 650+ Page catalog produced 3 times annually. multiple versions and pricing for various markets and customer segments.
“Our objective was always to create the easiest-to-shop catalog experience for users and highlighting proprietary products that are ‘Only From Gopher’.”
Catalog Spreads
Catalog Photo Direction
