Brand: Classroom seating and furniture solutions that foster a more active learning environment in the classroom. Launched in 2015.
Project: Create brand identity, catalog, and website for a brand offering solutions for ‘Active Seating’ in the classroom. Studies show that active bodies help to engage brain activity resulting in better students.
Creative, Design, & Photography Direction
Catalog - Mission to create a clean, impactful cover that presents brand and reinforce key brand advantages and unique product guarantee to customers.
Photography Objectives - To create a clean bright, aspirational looking, in-use classroom where student are engaged in learning using a variety of active classroom seating products.
Proprietary brand sidebar - Highlight key product benefits and visually promotes brand.
Catalog - Clean, easy-to-shop spreads that showcase products in use and product options.
Website - Create a clean looking, online shopping experience. High-quality, standardized web images showcase ALL products available.
Brand Guidelines - Standardization is key